Contextually Powered Ad Solutions
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100+ Campaigns Activated YTD
Over £3m of Media Spend
Adylic Partnership
OUR VALUED PARTNERSHIP
Working with Omnicom Media Group Globally
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Creative Gallery
In-Image Animated
In-Screen Animated
In-Image Canvas
In-Screen Frame
In-Screen Expandable
In-Image Embedded Video
In-Screen Embedded Video
In-Screen Expandable Video
CREATIVE GALLERY
CLINIQUE CAMPAIGN
The Results
GumGum Solution Using our image recognition technology, we set about to align Clinique with imagery around beauty, makeup, tutorials, foundation products, fashion and beauty related articles. Ensuring Clinique were present where the target audience had beauty front of mind. In combination with this targeting, we applied our bespoke In-Screen Expandable format, delivering the standout and creativity Clinique were after.
Viewability
Brief Clinique focused to rejuvenate the brand image of their foundation product Even Better. Looking to achieve this through their ambassador Emilia Clarke along with standout media placements, delivered high engagement and consideration.
94%
UK Spotlight: Clinique, Even Better Makeup
KPIs Engagement, CTR%
CTR
1.06%
MOST Score (Excellent)
816
Exposure Time
5,275
View Demo
ODEON CAMPAIGN
GumGum Solution Applying image recognition & natural language processing, we were able to identify fans of other Christopher Nolan films in addition to other relevant film genres. Using our In-Screen Embedded Video unit we were able to showcase the trailer whilst also gaining creative standout with our In-Screen Expandable unit, giving the release the gravitas it required.
Brief Odeon wanted to encourage people back into the cinema to see the highly anticipated Christopher Nolan release: Tenet. The campaign would be split into two, with Odeon and IMAX branding. Target audience was fans of Christopher Nolan films, as well as general fans of the thriller genre and going out to the cinema.
UK Spotlight : Odeon Tenet
KPIs Reach, CTR%
91.14%
0.66%
The Results (Odeon)
The Results (IMAX)
90.49%
0.68%
Your UK OMG Team
Peter Wallace MD, EMEA peter@gumgum.com
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Rob Trotter UK Sales Director rob@gumgum.com
Daniel Horne Sales Manager dhorne@gumgum.com
Marie Archer Director Operations, EMEA marie@gumgum.com
Jay Dodah Programmatic Solutions Manager jdodah@gumgum.com
THANK YOU!
Table of Contents
Our Valued Partnership
Our Ad Creative
Clinique
Odeon
Our Team
Ad Type
Accepted File Types
Supported Platforms
IN-IMAGE
Layered PSD's
Cross Platform
IN-IMAGE 728x90
IN-IMAGE EMBEDDED VIDEO UNIT
IN-IMAGE CANVAS
IN-SCREEN FRAME
10 BUSINESS DAYS
Mobile Only
EXPANDABLE UNITS
IN-SCREEN
IN-IMAGE 6 SECOND CANVAS VIDEO
1. Layered PSD's 2. MP4 3. The original video - raw or .mov 4. VAST/VPAID Preferred
IN-SCREEN EMBEDDED VIDEO UNIT
Creative Production Details
AD CREATIVE
IN-IMAGE FRAME
GumGum's Verity can determine granular content related to your brand, competitors, holidays, events, music, sports entertainment and more across GumGum's premium platform.
Verity’s IAB Categories and Image Recognition Targeting
GumGum’s proprietary artificial intelligence, including natural language processing and machine learning understand a page’s content and images with the primary purpose of providing relevant, brand-safe, and effective advertising.
VERITY
CONTEXTUAL INTELLIGENCE POWERED BY VERITY
Full Page Analysis
Image Classification
Major Event Classification
Brand Safety
Keyword Detection
IAB Tier 1 & 2 Categorization
4A's Safety Framework
Sentiment Analysis
• SUV • Tires • Rearview Mirror • Mountains • Outdoors • Snow
Image Detection
• Automotive> Buying and Selling> Black Friday • Automotive> Auto Body Styles > SUV > Outdoor Activities
IAB Categories
Keyword • New Car • Buy a Car • Winter • Salesman • Goals Location • United States
Content Detection
How it Works
Violence
Illegal
Drugs
Sexual
Obscene
Hate
BRAND SAFETY
Unmatched Brand Safety Analysis
Identifies and scores brand safety threats according to GumGum's Threat classification taxonomy and complies with The 4A’s Advertising Assurance Brand Safety Framework.
Threat Categories
Our Brand Safety
Partner Accreditations
vIEWABLE IMPRESSIONS
Increase in Viewability compared to IAB ads
56%
400%
44%
Increase in Time Seen compared to IAB ads
Higher Recall compared to IAB ads
First on The Page First in Performance
As users visit websites to consume content, eye tracking studies show that they focus on the text and images in the body of the webpage, largely ignoring page peripheries. With GumGum's tracking expertise, we deliver high level performance with our placements for your campaigns.
*Sources: Nielsen, Millward Brown, Moat & Tobii Pro
WORKING WITH US
High Impact Units built as Added Value
Increased Transparency
Fraud Elimination
Improved Brand Safety
Access To Premium Inventory
Apply 1st & 3rd Party Data
Third Party Serving
Cut through the digital and programmatic clutter with custom creative ads that address the right audiences at scale across content they care about.
Our current clients
Benefits of Working with GumGum
